The PPL of Color project is where photographers from all over the United States can submit a series of their photos to try to answer one central question: What does it mean to be "White" in America?

That is the only question this project intends to answer. After all photography we are told can speak to us, with a single image, in a thousand ways. Photography by its very nature makes things visible. It is therefore an appropriate tool to make whiteness visible. Whiteness, that intangible thing that says white people are both the norm and the ideal, yet has a hard time defining itself beyond what it believes it is not.

This project means to define whiteness and white people in America by what they are, not what they are not. Therefore juxtaposition, comparison and contrast should be limited. This project is not an attempt to engender guilt, or ask folks to get in touch with their inner "whiteness", nor to stoke a sense of white nationalism. It just asks a question that we can all answer.

We are all members of one human race, and PPL of Color asserts that if some of us are considered "people of color", that all of us should be considered people of color. This is not an idealistic but a realistic viewpoint.

PPL of Color challenges photographers to answer this question. To prove that photography - a single image or a series of them - can go beyond just looking, but to learning.

Heed the call.